westedgexteriors

Always one of the main features of WestEdge, the outdoor portion of the fair consistently draws large crowds who want to source the latest in exterior furnishings in a hospitality-styled environment. A central hub for the duration of the fair, including the Opening Night Party, this space also offers guests an ideal environment to network, relax, and enjoy a drink under the California sunshine while immersed in great design.

And this year, we’re expanding the opportunity to showcase more outdoor living products with four unique vignettes featuring furniture, grills/kitchens, umbrellas/shading systems, fireplaces/fire pits, and lighting, all in an authentic outdoor environment.

• Each vignette, which includes artificial turf, measures 750 sq. ft. total (15’ wide x 50’ long) with 600 sq. ft. allocated to furnishings and 150 sq. ft. allocated to an outdoor kitchen.
• The fair’s main bar will serve as the backdrop to these vignettes, although individual hospitality is encouraged during the Opening Night Party (specialty cocktails, light bites, etc.).
• Participants may staff the space, distribute product literature, etc., and will be included in the fair’s extensive marketing, promotional, and social campaigns, as well as a full listing in the fair’s on-site directory, a listing on westedgedesignfair.com, and the fair’s press releases promoting this feature area.
• WestEdge Xteriors will be a significant part of the fair’s media plan with boosted hospitality and engagement, including a People’s Choice competition.
• Pricing:
  • $7,500 for furnishings brands (600 of the 750 sq. ft.; retail value = $27,600)
    • $6,000 for participants who also have an interior exhibit space
  • $5,000 for outdoor kitchen brands (150 of the 750 sq. ft.; retail value = $6,900)
    • $4,000 for participants who also have an interior exhibit space

Contact Troy Hanson at 917.297.3299 or THanson@WestEdgeDesignFair.com to learn more.