Old luxury is dead, and the new modern luxe consumer killed it. From the ashes, a new expression of luxury is born — brought to life by JennAir.
Under a reimagined brand ethos, Bound By Nothing™, JennAir challenges the status quo and, in turn, the entire industry to reimagine a limitless world of design. This past March, JennAir revealed the new campaign and introduced RISE™ and NOIR™, two new defiant design expressions with distinct, divergent attitudes. Seizing the throne, tastemakers and media alike celebrated RISE for its beauty and power, while the mysterious NOIR was showcased only to select influencers.
At WestEdge, JennAir continues to peel back the layers of the Bound By Nothing creative expression, showcasing RISE™ and NOIR™ together for the first time. These new offerings, alongside industry-exclusive pieces and an enhanced digital ecosystem that cuts across the entire line of products, showcase the brand’s disruptive design, unparalleled quality, impeccable performance and frictionless connectivity.
JennAir is here to satisfy what the new luxury consumer craves and demands: genuine personal style and bespoke experiences in the home. We beckon you to see them at their WestEdge booth and VIP party as they shatter the norm and light up an appliance revolution.