Paris Calling this January
Flights are booked, Accommodations sorted, and the daily additions to our agenda have begun!
We can’t wait to return to Paris this January for MAISON&OBJET and Paris Deco Off
Last year we hosted a group of American designers with a VIP experience to MAISON&OBJET and we’ve partnered with our M&O friends again to host a day-long excursion to the fair on Monday, January 21. The day is complimentary for guests as part of our VIP program and you can see details HERE. Space is limited so hop aboard and plan to join us by RSVP’ing to Megan@WestEdgeDesignFair.com.
There is no shortage of events, parties and ways to connect with the American and global design communities while in Paris. We are working with Kneedler Fauchere to stay up to date on all the great happenings taking place. Kneedler Fauchere has been building community and promoting the January events for several years now, and each year seems to attract more and more of our American friends making the trip. Check out the KF website HERE for a list of events so far, including their welcome reception on January 16 and the highly anticipated American Party in Paris party which takes place on Friday, January 18. Get tickets for that HERE.
So many reasons to join us in Paris! And we haven’t even touched on the museums, patisseries and shopping (annual January sales, Mais Oui)… Stay tuned for more as we plan for the trip.
JennAir Returns to WestEdge, Bound By Nothing
Old luxury is dead, and the new modern luxe consumer killed it. From the ashes, a new expression of luxury is born — brought to life by JennAir.
Under a reimagined brand ethos, Bound By Nothing™, JennAir challenges the status quo and, in turn, the entire industry to reimagine a limitless world of design. This past March, JennAir revealed the new campaign and introduced RISE™ and NOIR™, two new defiant design expressions with distinct, divergent attitudes. Seizing the throne, tastemakers and media alike celebrated RISE for its beauty and power, while the mysterious NOIR was showcased only to select influencers.
At WestEdge, JennAir continues to peel back the layers of the Bound By Nothing creative expression, showcasing RISE™ and NOIR™ together for the first time. These new offerings, alongside industry-exclusive pieces and an enhanced digital ecosystem that cuts across the entire line of products, showcase the brand’s disruptive design, unparalleled quality, impeccable performance and frictionless connectivity.
JennAir is here to satisfy what the new luxury consumer craves and demands: genuine personal style and bespoke experiences in the home. We beckon you to see them at their WestEdge booth and VIP party as they shatter the norm and light up an appliance revolution.
WestEdge SF Highlights
Wow, hard to believe it’s come and gone so quickly!
Earlier this month June 4-5, we launched WestEdge San Francisco. We were thrilled to partner with the organizers of SF Design Week to present the co-branded “SF DESIGN WEEK HUB” at Pier 27 along the Embarcadero Waterfront (the views were spectacular).
40+ design brands joined us to show their latest products and welcome the design trade, design fans and international visitors to the Bay area for the kick-off of SF Design Week. The opening night party on June 4 was definitely the highlight of the event, welcoming 3,500 guests who were there to explore innovative products in lighting, furnishings and technology, while enjoying cocktails and some interactive play with a one-of-a-kind digital ping pong table designed by Gensler SF.
“To design something is to make a series of decisions that shape an experience for someone”, noted the evening’s Master of Ceremonies, Robert Brunner, founder of Ammunition (named Most Innovative Design in 2015 by FastCompany).
We’re already talking about a bigger SF presence for next year and want to especially thank our media and industry partners who showed such great support during this launch year.
Media partners included: The Architect’s Newspaper, California Home + Design, Dering Hall, Elle Décor, Gray Magazine, Interiors California, LUXE Magazine, Metropolis, Where SF, Ocean Home Magazine, San Francisco Magazine, and VENU.
Industry partners included: AIA SF, ASID, DIFFA SF, and IIDA.
If you missed us in SF, you can view highlights via the photo gallery here.
superPAC makes debut with Design Milk in October
West is Best! Well… we may need to be somewhat careful of choosing sides here given our NY roots (although LA is still riding high with Kings fever and we give them props). BUT, we do, of course, LOVE west coast design and are excited to celebrate it with a special exhibition at this year’s edition of WestEdge. Jaime Derringer, Founder of Design Milk, is curating a must-see exhibition called superPAC featuring several of the best designers from throughout the North American Pacific coast.
The selected designers represent a large range of product categories including furniture, lighting, accessories, carpets and more. Here’s a list of the names you’ll see this October:
100xbetter — Los Angeles, CA
Brendan Ravenhill — Los Angeles, CA
Brook & Lyn — Los Angeles, CA
Eric Trine — Long Beach, CA
Iacoli & McAllister — Seattle WA
Graypants — Seattle, WA
Hinterland — Gibsons, British Columbia, Canada
Ladies & Gentlemen Studio — Seattle, WA
PECA — Zapopan, Jalisco, Mexico
Phloem Studio — Portland, OR
Rachel Denny — Beavercreek, OR
Standard Socket — Seattle, WA
Aguiniga Design — Los Angeles, CA
urbancase — Seattle, WA
Wolfum — Los Angeles, CA
Zoe Pawlak — Vancouver, British Columbia, Canada
Photo gallery above features: Graypants, Zoe Pawlak, urbancase, Iacoli & McAllister and Eric Trine.
Product imagery from all participating brands can be viewed on our WestEdge #superPACdesign Pinterest board
Stay tuned for more from Design Milk and #superPACdesign over the next few months. And we’ll let you be the judge of west coast design in October.