DIFFA’s Picnic By Design Aligns with WestEdge Nov. 5

Southern California is THE place for year-round outdoor living and entertaining. So what better venue to launch the West Coast edition of DIFFA’s Picnic by Design than with us at The Barker Hangar this Nov. 5.

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While the city may be different, the DIFFA concept remains the same. Leading architects, designers and industry talents will create over-the-top picnic baskets that will be displayed and available for purchase at the fair as part of an online auction. On Saturday, November 5 from 3-6 PM, Picnic By Design guests will enjoy an afternoon of food and fine wine in the WestEdge outdoor lounge, designed and furnished by Roche Bobois. The lucky winners will be announced at the closing of the auction.

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“DIFFA is excited to partner with the energetic leadership at WestEdge Design Fair to bring Picnic By Design to LA! We know there is an incredibly generous and growing design community in Southern California who is willing to join the fight against HIV/AIDS—and this is an incredible opportunity to raise funds and awareness. We look forward to the start of this partnership and are grateful for the generosity of all involved!” said Johanna Osburn DIFFA executive director.

Picnic By Design is hosted in cities throughout the country such as New York and Las Vegas and is part of DIFFA’s effort to raise awareness and critical funds toward the mission of supporting HIV/AIDS organizations across the country. For more information about DIFFA and its fundraising efforts visit www.diffa.org.

If you or your design firm would like to create a picnic basket at Picnic By Design LA and support this great cause, please download the participation packet here or get in touch with Cray Bauxmont-Flynn to sign up.

We hope to see you there!

Opening Night to Benefit Los Angeles Ronald McDonald House

We’re thrilled to partner with Los Angeles Ronald McDonald House for this year’s WestEdge Opening Night Party on November 3.

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This festive evening of cocktails, fine food and shopping the best in design is a great occasion to network with the global design community including interior designers, architects, art directors, artists, set decorators, educators, gallery owners and other community influentials. And this year, we’ve aligned with Schwinn Bikes who has generously donated a collection of bikes for a one-of-a-kind silent auction; each bike will be stylized/customized by a luminary tastemaker.  If your design brand would like to put their creative stamp on a bike, please get in touch with us to discuss this promotional opportunity and fabulous way to support the cause.

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In case you didn’t know, The Los Angeles Ronald McDonald House is the flagship program of Ronald McDonald House Charities of Southern California whose mission is to provide comfort, care and support to children and families in Southern California. One of the few organizations designed specifically to support caregivers of seriously ill children, Ronald McDonald Houses are the primary enabler of family-centered medical care around the world.

And this year, the RMH has an especially important tie-in with the design community. The American Society of Interior Designers (ASID), has partnered with the Ronald McDonald House to revitalize and redesign the common areas and guest rooms of the House over the next eighteen months.

Make plans to join us on November 3. Early bird tickets are on sale here and are $80 now through October 15.

Want to learn how your brand can get involved and support Ronald McDonald House. Click here for sponsorship details. We hope to see you there!

Launch Pad at WantedDesign NYC May 13-16

We just arrived in NY yesterday and are thrilled to be back for the many design events that comprise NYC Design Week, officially called NYCXDESIGN. We will be drinking lots of coffee (and cocktails) to power through 7 days of design happenings in all different shapes and sizes (and NYC neighborhoods).

This year, for the third year in a row, we’re aligned with WantedDesign as an industry partner. WantedDesign opened their Brooklyn show last week (which runs through May 17) and opens WantedDesign NYC this Friday, May 13 at the Terminal Store (269 11th Avenue between 27th and 28th street St.). WantedDesign NYC runs for 4 days so that should give ample time to get down to Chelsea to experience all there is to see and learn (don’t miss the design conversations hosted by Metropolis Magazine).

One of our favorite sections of the fair is Launch Pad, an initiative for emerging designers and their market ready prototypes who are hoping to catch the eye of manufacturers interested in producing their design. A jury of professionals will review the 30+ projects and award the best one with the “Launch Pad Best of 2016” award. The winner will receive the opportunity to exhibit at WestEdge in November, a special feature on Design Milk, a $2500 cash prize courtesy of Design Within Reach and an in-person design meeting with DWR’s Director of Merchandising.

AND new this year, you can vote on your favorite Launch Pad exhibitor online here. Voting runs through May 16 so let us know your favorite and, of course, come check out this talented group in person. We’ll be raising a glass with the designers and celebrating the winner on Monday, May 16 at the show. Follow us on Instagram for updates.
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For complete event details, visit www.WantedDesignNYC.com
To see what else is happening in NYC on the design front this week, visit nycxdesign.com/

Join Us for Big Night Out This Saturday, May 7

We’re proud to support Thrive Tribe Foundation‘s Big Night Out Gala this Saturday, May 7 in L.A.

Big Night Out is designed to showcase entertainment, LA lifestyles, fine dining, architectural design, outstanding auctions, and more.  It has become one of the region’s most anticipated events and fundraisers. Over four hundred guests will gather at a grand estate for the event’s Premier Gala Reception and then proceed to various themed dinner parties for the rest of the evening. The Premier Gala Reception will be hosted at the Hancock Park 1920’s English-Tudor style home of Dean Hansell, founder of GLAAD (Gay & Lesbian Alliance Against Defamation) and leader in the LGBTQ community.  From here, guests will then depart to one of many uniquely themed dinner parties throughout the area.

The dinner parties are hosted at an array of architecturally significant homes and famous sites. Dinners in the past have featured themes including 50th Anniversary of Swanson TV Dinners, Barbie Turns 50, Italian Nights, Cuban-themed Havana Nights, Jazz on the Rocks – Starlit Evening of Jazz, Art Night, and many more.

Tickets are $250 for the full night of reception and dinner party or $150 for just the gala reception. Proceeds support the end of HIV transmission through empowerment, community & connection. Learn more and make plans to join this celebratory evening at:

http://www.bignightoutla.org/

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Join Us at Modernism Week in Palm Springs

We’re gearing up for a great time next month at Palm Springs Modernism Week which kicks off on February 11 and continues through February 21 with eleven days and ten nights of cocktail parties, exhibitions, lectures, films, expos, home tours, and much more.

We’ve loved attending in past years (who doesn’t enjoy a great excuse to get out of the cold and spend a few days in the warmth and sunshine of the desert). This year, we’re excited to be a Modernism Week partner and will be presenting a program at their CAMP venue.

We’ve teamed up with the Set Decorators Society of America (SDSA) to host a “Hollywood Designs on TV & Film” panel discussion, followed by a champagne reception and book signing on February 14 from 1-3 PM.

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Jeannine Oppewall, production designer of Academy Award® nominated films including LA Confidential and The Good Shepherd and Ellen Brill SDSA, set decorator of Emmy Award® nominated TV shows including American Horror Story and Nip/Tuck, will participate in a conversation moderated by author Cathy Whitlock. This talk will reveal key influences, anecdotes and inspirations as well as explore Hollywood’s continuing contributions to modern style.

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A champagne reception and book signing of Cathy Whitlock’s Designs On Film, will immediately follow the panel in the ELLE DECOR Lounge, giving attendees a meet and greet opportunity with the panelists.

Tickets are now on sale ($20/ticket) at the Modernism Week website. Take a look there for additional event details, along with lots of other event listings to help make the most of your Modernism Week itinerary.

A big thank you to our event sponsors: Astek Wallcovering, Bassman Blaine, Grace Home, LA Mart, Warner Bros Design Studio and MidCentury LA.

And be sure to follow the SDSA on Facebook, Twitter @SETDECOROnline, Pinterest www.pinterest.com/setdecor, and Instagram @setdecorators_sdsa.

Culinary Highlights at WestEdge Design Fair

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Presenting MADE:MODERN

Some of the most interesting products are being made right in our backyards, even though they may have yet to be fully discovered and recognized.

Troy and I have always been big supporters of independent designers so we’re thrilled to announce the WestEdge debut of MADE:MODERN, a section featuring independent designers/makers who speak to craftsmanship and the spirit of “making it”.

This initiative, sponsored in part by DESIGN MILK will feature dozens of designers and makers who specialize in exquisitely handcrafted, limited-production, and custom work, and allow guests to engage directly with the creative minds behind these products. The mix of local, national and international makers includes J Liston Design, Matthew Fairbank Design, Pamela Sunday, Shopfloor, Current Workshop, West of Noble, Von Lintel and dozens more.

We hope you’ll join us this October to meet and engage with some of the latest makers coming onto the design scene and making names for themselves in the industry.  Their stars are rising and we guarantee you’ll want to get to know them sooner rather than later.

Click here to learn more.

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WestEdge SF Highlights

Wow, hard to believe it’s come and gone so quickly!

Earlier this month June 4-5, we launched WestEdge San Francisco. We were thrilled to partner with the organizers of  SF Design Week to present the co-branded “SF DESIGN WEEK HUB” at Pier 27 along the Embarcadero Waterfront (the views were spectacular).

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40+ design brands joined us to show their latest products and welcome the design trade, design fans and international visitors to the Bay area for the kick-off of SF Design Week. The opening night party on June 4 was definitely the highlight of the event, welcoming 3,500 guests who were there to explore innovative products in lighting, furnishings and technology, while enjoying cocktails and some interactive play with a one-of-a-kind digital ping pong table designed by Gensler SF.

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“To design something is to make a series of decisions that shape an experience for someone”, noted the evening’s Master of Ceremonies, Robert Brunner, founder of Ammunition (named Most Innovative Design in 2015 by FastCompany).

We’re already talking about a bigger SF presence for next year and want to especially thank our media and industry partners who showed such great support during this launch year.

Media partners included: The Architect’s Newspaper, California Home + Design, Dering Hall, Elle Décor, Gray Magazine, Interiors California, LUXE Magazine, Metropolis, Where SF, Ocean Home Magazine, San Francisco Magazine, and VENU.

Industry partners included: AIA SF, ASID, DIFFA SF, and IIDA.

If you missed us in SF, you can view highlights via the photo gallery here.

Come See us at WantedDesign in NYC May 15-18

We are off to NYC this week for a non-stop 6 days of design events that comprise NYC Design Week, officially called NYCXDESIGN.

NYCxDESIGN kicked off this past Friday with an opening party in Brooklyn, and runs through May 18, bringing together all the disciplines of design, commerce, culture, education, and entertainment with a full, varied program, including exhibitions, installations, trade shows, talks, launches and open studios.. For the complete list of design fairs and other happening to help you plan your week, click here.

This year, for the second year in a row, we’re aligned with WantedDesign as an industry partner. WantedDesign opens this Friday at the Terminal Store (269 11th Avenue between 27th and 28th street St.), and is celebrating its Fifth Anniversary. WantedDesign continues to be an anchor event of NYCxDESIGN and should be on everyone’s list of must-attend events.

 

 

One of our favorite sections of the fair is Launch Pad, an initiative for emerging designers and their market ready prototypes who are hoping to catch the eye of manufacturers interested in producing their design. The winning designer will be afforded a spot at WantedDesign 2016 and WestEdge Design Fair October 22-15, 2015.

In addition to our role with Launch Pad, we’ll be on hand throughout the fair and are giving away a “Weekend of Design” trip to WestEdge Design Fair in Santa Monica this October 22-25. Stop by our space in Gallery 6 to enter our instagram contest. Just snap a selfie in our booth’s Vioski chair and include the GO WEST backdrop created by the innovative Italian brand Mosaico Digitale.

We hope you’ll stop by and see us at WantedDesign. The event opens this Friday May 15 for press and VIPs, and runs through May 18.

And, this year, WantedDesign has also expanded with a new, second location: WantedDesign Brooklyn, at Industry City in Sunset Park. This strategic expansion reflects the growing importance of Brooklyn as a hub for multidisciplinary creative thinkers and makers.

For hours, ticketing details and the full schedule of programs for both WantedDesign Brooklyn and WantedDesign NYC, visit www.WantedDesignNYC.com

WestEdge + SF Design Week Hub June 4-5

We’re edging north! In just 4 short weeks, we’ll be up in San Francisco with San Francisco Design Week (SFDW) to co-present the inaugural SF Design Week Hub, an anchor event set to launch the week’s festivities and welcome thousands of attendees to celebrate design in the Bay area.

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Pier 27 along San Francisco’s Embarcadero waterfront will be transformed into a destination for all things design for two full days in a very ‘San Francisco environment’ (this is where the America’s Cup was held two years ago, and being right on the water with views of the Bay bridge is pretty spectacular!). Guests will be able to see and purchase the latest products from 40+ leading brands – and engage with the designers who are creating some of the most inspiring products in furniture, lighting and more. To check out the brands who’ll be joining us, click here.

In addition to the product exhibition, the venue will serve as the destination and gathering spot for SFDW, offering educational programming and seminars, interactive design installations, and special events. And, did we mention that the venue will also serve as the spot for the official San Francisco Design Week opening night party? Last year they had 1,500 guests on opening night and this year are expecting 3,000! Luckily #OfftheGrid food trucks will be keeping the crowd well fed and bars will be aplenty. Registration is now open so get your tickets today. See you in the City by the Bay!

Gensler's Digital Ping Pong Table

Gensler’s Digital Ping Pong Table

2014 SF Design Week opening night party at AIrBnB

2014 SF Design Week opening night party at AIrBnB