Guests are invited to hear from leading names in the design industry on a variety of topics with these educational panels and seminars throughout all days of the fair. Friday programs are geared for the design trade, while Saturday-Sunday programs cater to the homeowner.
Programs are complimentary and included in the price of admission, unless otherwise noted. All programs take place in the theater.
presented by California Home + Design
Join Editorial Director Lindsey Shook as she explores a range of topics with leaders of the Los Angeles design community. See the complete schedule below and REGISTER FOR designLIVE L.A. HERE.
2:00-3:00 PM: The Art of Investing in your Real Estate
Join Lindsey Shook, Editorial Director of California Home+Design, and a group of real estate, design, development and art experts as they explore what brings the most value to a home. From Kitchen design to the finest finishes and a dynamic art collection, they will uncover how to get the most bang for the buck.
3:15-4:15 PM: The Healthy Home
Designing a healthy, eco-friendly home is becoming more and more important. With the new WELL building standards and an ever-evolving collection of eco-materials, it can be difficult to navigate the smartest choices. Lindsey Shook, Editorial Director of California Home+Design, will explore the future of sustainability in the home with a panel of experts.
Featuring: Leslie Delli-Venneri, WELL Certified, ASID Sustainability Committee Member, Victoria + Albert Baths; Barry Cik, acheter viagra Technical Director, Founder & CEO of Naturepedic Organic Mattress Gallery; and Moty Ginsburg, CEO at Treeium Eco-Remodeling
4:30-5:30 PM: Made Local: Los Angeles
In the current world of design, locally made objects and furniture are playing a central role in the home. California Home+Design’s Editorial Director Lindsey Shook, will sit down with a panel of L.A.’s most innovative makers as they share their story, the secrets of their craft and why it’s important to shop for handmade, local design.
FRIDAY, OCTOBER 19
Brand Development for Designers and Design Firms
presented by Convo By Design and ASID Los Angeles
Grow your brand and elevate your brand development skills. Generate new business with tools that explore four key pillars of Brand Development: Social Media, Client Relations, Audio/ Video Content Development and Brand Identity.
- Social Media- Why is social media important to the brand development of a creative? If the point is to participate in meaningful engagement, the purpose of social media must move from simply posting pretty pictures to defining a series of calls-to-action and testing the efficacy of each.
- Client Relations- If you ask designers or architects, most will tell you their number one source of business comes from “word of mouth.”. While that may be true, WOM is not an organic action. Well executed brand development begets WOM, it’s a bi-product. Explore strategies to influence and “seed” potential clients.
- Audio/ Video Content Development – What makes compelling content? Why does one thing go viral and others don’t. What does your audience want?
- Brand Identity – With these options at your disposal, when do you employ each? A solid brand development strategy uses each of these to move the brand forward in a way that is not only actionable, but can also better test for efficacy. Develop, employ, test, repeat. Anything less is throwing darts.
Moderated by: Josh Cooperman, Convo By Design
Featuring: Lori Dennis and Toby Past
12:00 -1:00 PM
Color Mix Forecast 2019
presented by Sherwin Williams
Sherwin Williams has gathered 42 trend colors into a master palette, then arranged them into six unique color personalities, or color journals: Shapeshifter, Wanderer, Aficionado, Enthusiast, Naturalist and Raconteur. Together, the journals are fresh, free-spirited and old-world, drawing inspiration from every corner of the globe extending to the cosmos. The result: an organic and spontaneous palette, with fluid swipes of color that are key for 2019 color and design trends.
Sustainable. Timeless. Design.
CEU Number: CEU-105702
Designation: HSW Sustainability
Learning Level: Basic
Subject Code: 2. Interior Design / 12. Sustainable and or/Environmental Design
Now more than ever, sustainability is of critical importance to designers, manufacturers, clients and global brands. A panel of industry experts helps us navigate the core tenets of sustainable design, and why it is inherently timeless. This is an IDCEC accredited course.
Moderated by: Erika Heet, Editor-in-Chief of Interiors magazine
Featuring: Susan Inglis, executive director of the SFC; Kathryn Richardson, VP of sales at Libeco linens; Whitney Tinsley, director of education at Moore & Giles.
Global Design Inspiration- Paris Calling!
presented by Luxury Living Group in partnership with MAISON&OBJET
Hear how designers take inspiration from time spent in Paris and other locals around the world to create the most alluring projects, bringing incredible design influences back home. M&O Insiders lead this discussion exploring the latest international design trends as seen at this fall’s MAISON&OBJET and elsewhere, and how designers can be most effective at sourcing overseas to deliver the best in design for their clients.
Los Angeles: Rising Star on the Global Stage
Los Angeles is experiencing a global renaissance with projects in development at an all-time high. L.A. has always been an incubator of new ideas, and the scale of its growing economy reflects the impact that LA’s brand of creativity and innovation has on the world. Join this conversation with leading names across multiple disciples from the contemporary art world and fashion, to building & construction, civic planning and real estate, and hear what’s driving this unprecedented growth. It’s an exciting time to be in Los Angeles; we invite you to learn how you can be a part of this thriving culture of economic development, creativity and big picture thinking.
Featuring: Mauricio Oberfeld, Owner of Dugally Oberfeld; Mauricio Umansky, Founder of The Agency
SATURDAY, OCTOBER 20
Silicon Beach Design
The Westside coastal cities of Los Angeles, now dubbed Silicon Beach, have become home to burgeoning tech start-ups and tech giants. With over 700 tech companies occupying Silicon Beach, the demand for office space and particularly housing, has grown exponentially. But these techies don’t want just any office or home. Their approach to real-estate mirrors their company philosophies, in which innovation is key. Thus, many turn to the top designers architects and designers who are breaking the mold in their own fields to create inventive offices and homes that are beyond ‘smart.’
2:00-3:00 PM 3-4 PM
Kitchens for Entertaining
Musings x WestEdge Boss Ladies
presented by MUSE by Robb Report
Muse by Robb Report’s acclaimed Musings Speaker Series pops up at WestEdge shining a spotlight on dynamic female visionaries, leaders and designers, discussing their passions, their purpose and their respective rise to the top. Join Robb Report Home + Design Editor Arianne Nardo for a conversation with some of today’s most original design talent and uncover what it takes to make it in the industry.
Moderated by: Arianne Nardo, Home + Design Edit, Robb Report
The Transformative Nature of Design-Palm Springs Axiom House
Learn how industry leaders are adapting concepts for flexible, transformative design, not only for their clients, but also in their own homes. Joel Turkel of Turkel Design shares experience from his own family home and Living Lab in Palm Springs called Axiom House. To be completed in late fall 2018, Axiom House is a creative ecosystem that showcases the transformative nature of design – the flow between inside and outdoors, its open layout, the potential for each of its rooms to be multi-use – and shows attendees how to replicate such ideas in their own environments.
SUNDAY, OCTOBER 21
To Be Announced
The Science of Color
How do we respond to color from neurological to cognitive perspectives?
How and why do specific colors inform and trigger our senses?
Why do introverts and extroverts require different colors to remain calm?
Color responses are a part of our evolution, informed through our individual DNA. Color impacts our thoughts, feelings and actions, continually without us even being fully aware of those implications. Gillian Rose, a seasoned interior designer + color scientist, shares insightful data on all this and more. Learn how you can use color to ensure the most positive response to your environment, from healthcare facilities, to public spaces to your private home.
Art X Design
presented by The Other Art Fair
Does art need design, or vice versa? Whereas the role of the artist is to ask questions, the role of the designer is to solve spatial challenges. The beauty lies in where the two intersect, but achieving this harmony can be tricky. We bring together the art industry veterans for a lively discussion on the delicate balance of blending art and design to elevate interior spaces.