‘Content is King’ they say! And we think we’ve got a lot of it.
Our WestEdge preview in the Los Angeles Times hit last weekend prompting the question of which day is best to attend. Of course, as an event producer, I think every day is a not-to-be-missed one.
Like last year, we’re are again thrilled that WestEdge has such great design industry insiders and partners joining us for a full 4 days of talks and lectures. While Thursday and Friday are geared more for the design trade, Saturday and Sunday programs are more consumer-friendly. And this year, we have Jenn-Air providing the backdrop for all of our programs with a high-design Jenn-Air Master Class Studio (see the sneak peek below).
Here’s what’s on tap next week when it comes to design education and inspiration:
THURSDAY, OCTOBER 16
11:00-12:00 PM | More Money, More Profits
Presented by Kimberley Seldon, Kimberley Seldon Design Group
1:00-2:00 PM | Art & Interiors
Presented by ASID Los Angeles | Moderated by Cindi Burnett, Burnett Design Group
Featuring Marie Chambers, Louis Stern Fine Arts; Elizabeth East, L.A. Louver; Peter Mays, Los Angeles Art Association; MaryLinda Moss, Designers Fine Art Resource; and Jack Rutberg, Jack Rutberg Fine Arts
2:30-3:30 PM | Haute Design: The intersection of Fashion, Trend and Home Decor
Presented by Benjamin Moore
4:30-5:30 PM | The Consummate Kitchen
Presented by Jenn-Air | Moderated by Mayer Rus, Architectural Digest
Featuring: Steve Brown, Jenn-Air; Oliver M Furth, Oliver Furth Design and Decoration; Melinda Ritz, Melinda Ritz Interiors
FRIDAY, OCTOBER 17
10:00-11:00 AM | Salaries, Fees and Value: Data, Discussion and Direction from Industry Leaders
Presented by the Leaders of Design Council
Featuring: Keith Granet, Granet & Associates and Meg Touborg, METworks Inc.
11:30 AM-12:30 PM | Craftsmanship in the Digital Age
Presented by Dering Hall | Moderated by Steven Gambrel
Featuring: Bernard Brucha, MASHstudios; Paul Priven, Zia Priven; Wendy Schwartz, Cuffhome; and Delta Wright, Curated
1:00-2:00 PM | How to Get Published
Presented by Coastal Living | Moderated by Antonia van der Meer
Featuring: Sasha Emerson, Sasha Emerson Design
2:30-3:30 PM | Built to Last: Developing a Brand Legacy in the Design World
Moderated by Kathryn M. Ireland, Kathryn M. Ireland Textiles and Design
Featuring: Martyn Lawrence Bullard, Martyn Lawrence Bullard Design; Russ Diamond, Snyder Diamond; Christopher Farr, Christopher Farr USA; and Thomas Lavin, Thomas Lavin
4:00-5:00 PM | Rethinking Retail: Does Main Street Matter?
Presented by West Hollywood Design District in partnership with DIEM
Moderated by Frances Anderton, KCRW
Featuring: Jamie Adler, Phyllis Morris; Maria Cicione, Graye; Troy Hanson, WestEdge Design Fair; John Neamonitis, WorkOf; and Todd Nickey, Nickey Kehoe
5:30-6:30 PM | Why We Hate Work: Is How We Work Working?
Presented by IIDA Southern California
Moderated by Edie Cohen, Interior Design Magazine
Featuring: Liz Burow, HLW; Tiffany English, Ware Malcomb; Michelle Ives Ratkovich, AECOM; and Alan Young, Gensler
SATURDAY, OCTOBER 18
11:30 AM-12:30 PM | Rock Star Architecture: Creative Design for Recording Artists
Presented by FORM | Moderated by Lisa Bingham
Featuring: Joe Chiccarelli, Grammy-winning producer/mixer/engineer; Maureen Droney, Producers & Engineers Wing Sr. Executive Director, NARAS; Peter Grueneisen, FAIA, Nonzero Architecture; and Vince Wilburn Jr.
1:00-2:00 PM | The Bottom Line: How to Build a Cool Project Without Getting into Hot Water
Moderated by Susan McFadden, California Homes Magazine
Featuring: William Hefner, Studio William Hefner; Monique Lafia, Lafia/Arvin Interior Design; and Bart Mendel, Stonemark Construction Management
2:30-3:30 PM | Innovations in Kitchen & Bath Design
Presented by Angeleno Magazine | Moderated by Amanda Friedman
Featuring: Annette English, Annette English and Associates; Laurie Haefele, Haefele Design; Chris Tosdevin, Bulthaup Santa Monica; and Wendy Williams, Snaidero USA
4:00-5:00 PM | Design for Hospitality or Home
Presented by Ocean Home Magazine and Fairmont Miramar Hotel & Bungalows | Moderated by Melissa Gillespie
Featuring: Michael Berman, Michael Berman Limited and Lynda Murray, Lynda Murray Interior Design
SUNDAY, OCTOBER 19
11:30 AM-12:30 PM | The Art of Entertaining in California
Presented by California Home + Design | Moderated by Jennifer Mehditash
Featuring: David Dalton, David Dalton Inc.
1:00-2:00 PM | Using Color for Maximum Effect
Featuring: Roderick Shade, Roderick Shade Design
So no matter how big or small your design project, we’re pretty sure you’ll take away something valuable– a fresh idea, new way of looking at things, or a renewed motivation for that next design project.
All Jenn-Air Master Class Studio programs are included with the price of admission. But please show up early, as seating is first-come, first-serve. See you next week!
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